The global halal market is set to reach $3.2 trillion by 2027, growing at 6.1% annually, creating major opportunities for APAC manufacturers targeting Indonesia, Malaysia, the Middle East, Turkey, Pakistan, and Bangladesh.
Meeting stringent halal certification standards is essential for accessing these markets. Beyond final products, all materials and processes must be halal-certified. Merck’s halal-certified dehydrated culture media support microbiological QC, environmental monitoring, and aseptic process simulation, aligning with JAKIM MS and MUI HAS standards.
Join this webinar to navigate halal certification complexities, ensure compliance, and leverage certification for market expansion. Gain insights from experts on maintaining halal integrity throughout manufacturing.
In this webinar, you will learn about:
- Halal Certification for Export Markets – Key requirements and strategies for market access in Muslim-majority countries
- Preventing Non-Halal Contamination – How to identify and mitigate contamination risks to safeguard certification
- Halal-Certified Culture Media – Its role in maintaining halal integrity throughout production
Speakers

Ir. Nur Wahid, M.Si
Indonesia Council of Ulama (LSP MUI)
Director of Halal Product Division of Professional Certification Body
Nur has a bachelor’s degree in food technology and master’s in industrial technology. In various positions since 1994, he has worked as an auditor, supervisor, competency assessor, and trainer in the halal assurance of foods, drugs and cosmetics.

Andreas Bubert, PhD
Merck
Senior Product Manager, Culture Media Food & Beverage
Andreas received a PhD in molecular microbiology for his research and diagnostics work on Listeria. He has over 24 years’ experience at Merck focusing on microbiological solutions for the food and beverage industries. He is a member of AOAC RI Advisory Council and has authored over 50 publications. .
Microbiological testing
- Microbial culture media preparation
Duration:1h 20min
Language:English
Session 1:presented June 26, 2025
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